The American University BBA 2010 Introduction to Business

Presents the fundamentals of business principles and practices. Business strategies emphasized are decision making and planning, teamwork, technology, and communication. Topics include analysis of the business environment, starting a new business, managing business and employees, marketing, accounting, and finance.

Learning outcomes

• Identify basic business concepts.
• Examine the different environments in which businesses operate, to include social, technological, economic, legal, and market.
• Explain management functions of planning, organizing, leading, and controlling.
• Identify the basic principles of marketing.
• Determine the function and role of human resources, including key aspects of human resource management.
• Discuss the importance of ethics and social responsibility in business.
• Evaluate concepts associated with entrepreneurship.
• Explain how outsourcing, offshoring, and foreign entities affect the operation of businesses in the United States.

Prerequisites

None