[email protected] +1-202-773-8688 1717 K St NW, Washington, DC 20006, United States
Verify Your Certificate
COURSE ID.

BSM 4101: Sport Administration

bba 2201
Course ID

Description

A study of the principles of efficient management and leadership concepts as applicable to the sport industry. Focuses on principles and techniques of management relating to programs, facilities, special events, and personnel. Topics include key personnel issues in sport management situations; ethics, law, and governance in sport management; the role of the marketing process in sport administration; and economics, accounting, and budgeting.

Objectives

  1. Analyze the field of sport management.
  2. Examine sport management and governance.
  3. Explain the importance of ethics in sport sociology for sport managers.
  4. Classify issues in the sport business industry, to include social, cultural, legal, and economic.
  5. Explain the process of consumer decision-making in sport management.
  6. Describe organizational behavior in the context of the sport industry.
  7. Discuss career opportunities in the sport industry.
  8. Analyze the efficient management and leadership strategies used in labor-management relations to resolve disputes involving professional sports teams.
  9. Summarize the influence of marketing on sport management.
bba 2201

PreRequisites

None

Textbook(s)

Contemporary sport management (Rev: 5th ed.)

Publisher: Human Kinetics (2014)
Author: Pedersen, P. M., & Thibault, L. (Eds.)
ISBN: 978-1-4504-6965-4
* Disclaimer: Textbooks listed are based on the last open revision of the course. Prior revisions and future revisions may use different textbooks. To verify textbook information, view the course syllabus or contact the AU Bookstore at [email protected]

ApplyDownload Brochure