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COURSE ID.

BHM 3020: Introduction to Tourism

bba 2201
Course ID

Description

Explores hospitality and tourism from a business context. Focus is on the forces and trends shaping the tourism industry, including the role of travel agents, important transportation modes, use of technology and communication systems, accommodation types, destinations and attractions management, food and beverage operations, and the diversity of this international industry.

Outcomes

  1. Analyze major factors that shape the tourism industry.
  2. Explain the distribution systems used in the tourism industry.
  3. Describe major components of various tourism sectors.
  4. Examine supply components of tourism destinations.
  5. Explain market segmentation strategies used by tourism destination organizations.
  6. Appraise the positive and negative aspects of a career in tourism.
  7. Evaluate the role of technology in a tourism organization.
  8. Describe the integration of tourism components.
bba 2201

PreRequisites

None

Textbook(s)

Tourism: The business of hospitality and travel (Rev: 6th ed.)

Publisher: Pearson (2018)

Author: Cook, R. A., Hsu, C. H. C., & Taylor, L. L.

ISBN: 9780134484488

* Disclaimer: Textbooks listed are based on the last open revision of the course. Prior revisions and future revisions may use different textbooks. To verify textbook information, view the course syllabus or contact the AU Bookstore at gro.vnua@erotskoob

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