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COURSE ID.

BHM 4680: Marketing for Hospitality and Tourism

bba 2201
Course ID

Description

A study of marketing as one of the most exciting and complex functions of a hospitality and tourism manager. Combines knowledge of the market’s behavior, a tailored product-service mix, and appropriate sales techniques to demonstrate that the marketing function represents one of the operation’s best chances for success.

Objectives

  1. Explain the functions of hospitality marketing.
  2. Distinguish between the concepts of marketing and selling.
  3. Outline how marketing plans are developed.
  4. Explain marketing segmentation and positioning in hospitality management.
  5. Demonstrate the use of the four Ps of marketing in hospitality.
  6. Analyze product-service mix and distribution strategies.
  7. Explain the relationship between market segmentation and the development of marketing strategies.
bba 2201

PreRequisites

None

Textbook(s)

Marketing for hospitality and tourism (Rev: 7th ed.)

Publisher: Pearson (2017)
Author: Kotler, P., Bowen, J. T., Makens, J. C., & Baloglu, S.
ISBN: 9780134151922
* Disclaimer: Textbooks listed are based on the last open revision of the course. Prior revisions and future revisions may use different textbooks. To verify textbook information, view the course syllabus or contact the AU Bookstore at gro.vnua@erotskoob

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