Please Enable JavaScript in your Browser to visit this site

COURSE ID.

EMS 4305 EMS Public Information and Community Relations

bba 2201
Course ID

Outcomes

  1. Discuss the importance of having a media relations policy.
  2. Describe the types of incidents that may attract media attention.
  3. Discuss the significance of how information is relayed and interpreted in the media.
  4. Differentiate among the types of media and information each may request.
  5. Describe the importance of maintaining a positive image in the community.
  6. Identify types of information to avoid sharing during media encounters.
  7. Develop a policy for responding to media requests.
bba 2201

PreRequisites

None

Textbook(s)

Theorizing crisis communication

Publisher: Wiley-Blackwell (2013)

Author: Sellnow, T. L., & Seeger, M. W.

ISBN: 978-0470659304

* Disclaimer: Textbooks listed are based on the last open revision of the course. Prior revisions and future revisions may use different textbooks. To verify textbook information, view the course syllabus or contact the AU Bookstore at gro.vnua@erotskoob