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COURSE ID.

HCA 3310 Health Care Marketing

bba 2201 principles of accounting
Course ID
Provides a background in the principles and concepts of marketing and instructs students on the importance of marketing in the healthcare sector. Topics discussed include healthcare marketing trends, consumer decision making, ethical and legal considerations in healthcare marketing, and strategies for marketing in health care. Discusses how marketing in the healthcare sector contrasts with marketing in other sectors.
 

Outcomes

  1. Examine the principles and concepts of marketing.
  2. Defend the importance of marketing in the healthcare sector.
  3. Analyze current healthcare marketing trends.
  4. Evaluate how marketing impacts consumer decisions.
  5. Explain the ethical and legal considerations in healthcare marketing.
  6. Develop marketing strategies for the healthcare setting.
  7. Contrast marketing in health care to marketing in other medical-related industries.
  8. Describe the impacts of the Patient Protection and Affordable Care Act on marketing for healthcare services and health plans.
 
bba 2201 principles of accounting

PreRequisites

None

Textbook(s)

Marketing health services (Rev: 3rd ed.)

Publisher: Health Administration Press (2015)

Author: Thomas, R. K.

ISBN: 9781567936780

* Disclaimer: Textbooks listed are based on the last open revision of the course. Prior revisions and future revisions may use different textbooks. To verify textbook information, view the course syllabus or contact the AU Bookstore at [email protected]

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