MSL 5200 Crisis Communication Management

1. Explain the fundamental stages of a crisis.
2. Assess the different types of risks and crisis situations an organizational leader must acknowledge.
3. Recommend effective communication plans for implementation in various crisis situations.
4. Compose a crisis message utilizing key techniques for maximum effectiveness and response.
5. Recommend avenues for damage control when faced with communication problems.
6. Describe how to develop an effective relationship with the news media.
7. Examine the impact of using social media and other technologies in risk and crisis communication.
8. Develop a communication plan for a crisis situation that fosters employee morale.

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