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Master of Business Administration – Marketing Concentration

master of business administration – marketing concentration

Description

The Master of Business Administration (MBA) degree program focuses on relevant business concepts, application of business research skills, and job-related behaviors critical for success in today’s competitive environment.The MBA program provides the training and expertise needed to gain an edge in an ever-evolving business climate. Courses in the MBA program integrate strategies and theories aligned with organizational operations and business structures.

Understanding and anticipating consumer behavior, conducting quantitative and qualitative market research and leading strategic marketing campaigns are some of the tasks associated with a career in marketing. By focusing on the development of leadership skills needed to drive an organization’s marketing strategy, THE AMERICAN UNIVERSITY’s online Master of Business Administration with a concentration in marketing equips students with the skills to lead these initiatives within an organization.

Upon completion of the program, students should be able to do the following:
  • Communicate in genre appropriate to purpose and audience.
  • Apply the methods of specific quantitative and qualitative disciplines to the analysis of problems, information, and interpretation.
  • Analyze the individual’s role in different communities, including local, national, and global communities.
  • Evaluate evidence to construct creative and well-reasoned arguments or problem-solving strategies.

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Curriculum

The Master of Business Administration (MBA) degree program focuses on relevant business concepts, the application of business research skills, and job-related behaviors critical for success in today’s competitive environment. The MBA program provides the training and expertise needed to gain an edge in an ever-evolving, business climate. Courses in the MBA program integrate strategies and theories aligned with organizational operations and business structures.

Prepares students for management-level positions in the field of marketing. This concentration enables managers and business leaders to focus on the managerial skills and business knowledge that are necessary to understand the changing global economy, anticipate consumer needs, translate those needs into products and services, and create campaigns to sell their products for a profit.

Major Requirements | Total Required Semester Hours: 24

CONCENTRATION COURSES : TOTAL REQUIRED SEMESTER HOURS: 12 HOURS

Department Contact Info

1717 K St NW, Washington, DC 20006, United States

Phone: +1 202-773-8688
gro.vnua@snoissimda

Mon - Fri 9:00A.M. - 5:00P.M.


Our Online Program

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start in 16 August 2020


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Tuition Rates

Our goal is to provide the strongest online academic programs at an affordable rate. On average, our tuition is less than half the cost of our competitors.

Ways to Save

Paying for school is possible. At THE AU, there are many Ways to Save including scholarships, Learning Partnerships and more.
  • Transfer Credits Accepted
  • Textbooks Included
  • Payment Options
  • Learning Partners Discount
  • Scholarships

Flexible Online Learning Options

Giving our students the flexibility they need to fit education into their busy schedules is at the core of our mission. Our courses are designed to accommodate working professionals, moms, dads, and anyone else who is balancing school with other life commitments.

LifePace Learning®

bachelor of science in business administration

Start anytime with LifePace Learning®. Progress through your course in as early as four weeks or as long as 10 weeks.

  • No Required Login Times
  • No Set Start Dates or Completion Dates
  • Complete Assignments at Your Own Pace
  • Enroll 365 Days a Year

Term Enrollment

bachelor of science in business administration

Complete assignments at your own pace while working within set course start and end dates. A term lasts approximately nine weeks.

  • No Required Login Times
  • Weekly Assignments Keep You on Track
  • Choose From 11 Term Start Dates Per Year
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THE AMERICAN UNIVERSITY OF HIGHER EDUCATION is an online university that strives to change and improve lives through higher education by enabling students to maximize their professional and personal potential.

THE AMERICAN UNIVERSITY provides student-centered support services that are personal, responsive and geared toward assisting students in achieving their educational goals. Caring, highly-trained faculty and staff create innovative educational programs that incorporate the latest instructional technology with challenging curriculums. THE AMERICAN UNIVERSITY focuses on affordable, quality online instruction with a general education core that promotes lifelong learning and success.