Sport Management Undergraduate Certificate
sport management undergraduate certificate
Description
THE AU certificate programs deliver specialized training to those interested in developing specific skills and knowledge for personal and/or professional development in their field of study. Students select and complete four courses (12 semester hours) to earn a certificate.  
THE AU certificate programs deliver specialized training to those interested in developing specific skills and knowledge for personal and/or professional development in their field of study. Students select and complete four courses (12 semester hours) to earn a certificate.  

THE AU certificate programs deliver specialized training to those interested in developing specific skills and knowledge for personal and/or professional development in their field of study. Students select and complete four courses (12 semester hours) to earn a certificate.

The undergraduate certificate in sport management helps students develop skills and knowledge necessary to succeed in this field. Upon completion of certificate requirements, students will be able to evaluate sport management theory and best practices within a sports organization.

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bachelor of science in business administration

Curriculum

THE AU certificate programs deliver specialized training to those interested in developing specific skills and knowledge for personal and/or professional development in their field of study. Students select and complete four courses (12 semester hours) to earn a certificate.

Sport Management Undergraduate Certificate

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Description

Analysis of how sociology can be used to study sport in society. Focuses on sports and sport-related behaviors as they occur in social and cultural contexts and uses concepts, theories, and research as tools that enable students to examine sports as a part of culture.

Objectives

  1. Describe the sociology of sports and reasons it should be studied.
  2. Relate modern social theories to better management and decision-making in sports.
  3. Evaluate the impact sociology of sports has on decision-making in high school and college sports.
  4. Describe how organized sports programs affect the socialization of children.
  5. Discuss principles and concepts of deviance and violence in sports.
  6. Assess societal issues that result from gender, race, and ethnic diversity in sports.
  7. Discuss commercialization of sports such as the role of money and power.
  8. Explain the global impact of sports.

PreRequisites

None

Textbook(s)

Sports in society: Issues and controversies (Rev: 11th ed.)

Publisher: McGraw-Hill Education (2015)
Author: Coakley, J. J.
ISBN: 978-0-07-802252-4
Price: $162.18

* Disclaimer: Textbooks listed are based on the last open revision of the course. Prior revisions and future revisions may use different textbooks. To verify textbook information, view the course syllabus or contact the AU Bookstore at [email protected]

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Description

Examines the theoretical and practical implications of marketing in the sports industry by presenting a framework to help explain and organize the strategic marketing process. Offers a growing appreciation on the globalization of sports and an understanding of the ethical issues emerging in sports and their impact on sport marketing decisions.

Objectives

  1. Provide a framework or conceptual model of the strategic marketing process that can be applied to the sports industry.
  2. Evaluate the growing emphasis on the globalization of sport.
  3. Analyze current research in the area of sport marketing and interpret the results.
  4. Explain the ethical issues that are emerging in sports and their impact in sport marketing decisions.
  5. Offer a balanced treatment of all aspects of sports marketing at all levels by listing up-to-date treatments.
  6. Explain the concepts and theories unique to sports marketing and discuss basic principles in the context of sports.
  7. Interpret comprehensive coverage of the functions of sports marketing.

PreRequisites

None

Textbook(s)

Sports marketing: A strategic perspective (Rev: 4th ed.)

Publisher: Prentice Hall (2009)
Author: Shank, M. D.
ISBN: 978-0-13-228535-3
Price: $125.26

* Disclaimer: Textbooks listed are based on the last open revision of the course. Prior revisions and future revisions may use different textbooks. To verify textbook information, view the course syllabus or contact the AU Bookstore at [email protected]

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Description

Reviews the theory and practice of fundraising in sport-related fields and provides specific, helpful ideas for conducting fundraising activities in sports business. Combines fundraising theory and practical advice so learners can organize and develop fundraising plans.

Objectives

  1. Explain the fundraising process, to include the importance of fundraising.
  2. Explain the nature and principle of sport business.
  3. Identify different types of fundraising methods.
  4. Develop practical fundraising plans in sport programs and/or events.
  5. Discuss varied methods for implementing potential fundraising plans.
  6. Create a fundraising plan that includes how to induce potential sponsors.
  7. Recognize publicity and promotional tactics.
  8. Discuss personnel management in the operation of fundraising projects.
  9. Examine key legal issues that include, but are not limited to, liability concerns, risk management, and insurance matters.

PreRequisites

None

Textbook(s)

Fundraising for sport and athletics

Publisher: Fitness Information Technology (2012)
Author: Leonard, R.
ISBN: 978-1-935412-33-5
Price: $74.10

* Disclaimer: Textbooks listed are based on the last open revision of the course. Prior revisions and future revisions may use different textbooks. To verify textbook information, view the course syllabus or contact the AU Bookstore at [email protected]

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Description

A study of the principles of efficient management and leadership concepts as applicable to the sport industry. Focuses on principles and techniques of management relating to programs, facilities, special events, and personnel. Topics include key personnel issues in sport management situations; ethics, law, and governance in sport management; the role of the marketing process in sport administration; and economics, accounting, and budgeting.

Objectives

  1. Analyze the field of sport management.
  2. Examine sport management and governance.
  3. Explain the importance of ethics in sport sociology for sport managers.
  4. Classify issues in the sport business industry, to include social, cultural, legal, and economic.
  5. Explain the process of consumer decision-making in sport management.
  6. Describe organizational behavior in the context of the sport industry.
  7. Discuss career opportunities in the sport industry.
  8. Analyze the efficient management and leadership strategies used in labor-management relations to resolve disputes involving professional sports teams.
  9. Summarize the influence of marketing on sport management.

PreRequisites

None

Textbook(s)

Contemporary sport management (Rev: 5th ed.)

Publisher: Human Kinetics (2014)
Author: Pedersen, P. M., & Thibault, L. (Eds.)
ISBN: 978-1-4504-6965-4
Price: $116.48

* Disclaimer: Textbooks listed are based on the last open revision of the course. Prior revisions and future revisions may use different textbooks. To verify textbook information, view the course syllabus or contact the AU Bookstore at [email protected]

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