BBA 3331 Introduction to E-commerce
July 29, 2026 2026-07-29 19:25Course ID |
BBA 3331 Introduction to E-commerce
Description
Provides an overview of how firms compete in today’s environment with a focus on strategic choices and the infrastructures affecting e-commerce including technology, capital, media, and public policy. The strategy formulation process is covered by focusing on its six interrelated decision areas: market opportunity analysis, business models, customer interface, market communications, implementation, and metrics. In addition, the course investigates the four infrastructures affecting the strategy process: technology, media, capital, and public policy.
Outcomes
- Discuss componenets of the online business model.
- Define tools of the customer interface.
- Develop strategies for operating an e-commerce company.
- Explain the four infrastructures influcencing e-commerce strategy.
- Distinguish the different stages of developing a website.
- Examine the combination of variables that make up a site’s architecture.
- Analyze the impact of e-commerce on businesses.
- Summarize the effect of regulations on e-commerce and Internet business.
PreRequisites
None
Textbook(s)
E-commerce 2017: Business, technology, society (Rev: 13th ed.)
Publisher: Pearson (2018)
Author: Laudon, K. C., & Traver, C. G.
ISBN: 9780134601564
* Disclaimer: Textbooks listed are based on the last open revision of the course. Prior revisions and future revisions may use different textbooks. To verify textbook information, view the course syllabus or contact the AU Bookstore at [email protected]
