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COURSE ID.

BBA 3391 INFORMATION TECHNOLOGY COST ANALYSIS

bba 2201
Course ID
Provides an in-depth study of the economic issues facing technology-driven companies. Analyzes properties of the Internet that impact traditional and online businesses. Competitive and macro environments affecting Internet firms and the role of the general manager in creating and maintaining a competitive advantage are presented.
 

Outcomes

  1. Assess the evolution of technological innovation within the business sector.
  2. Examine decisions that influence project innovation.
  3. Interpret the legal and illegal ways companies protect their intellectual property.
  4. Critique how companies create and sustain a competitive advantage in high-technology industries.
  5. Analyze technological strategies for industries subject to increasing returns.
  6. Judge the impact technology has on different modes of doing business.
  7. Evaluate the relationship between organizational structure and technological innovation.
bba 2201

PreRequisites

None

Textbook(s)

M: Information systems (Rev: 3rd ed.)

Publisher: McGraw-Hill Education (2015)

Author: Baltzan, P.

ISBN: 978-0-07-337691-2

* Disclaimer: Textbooks listed are based on the last open revision of the course. Prior revisions and future revisions may use different textbooks. To verify textbook information, view the course syllabus or contact the AU Bookstore at gro.vnua@erotskoob

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