Discover a flexible approach to higher education with THE A.U.
Discover THE A.U.

DBA 8149 Business Research Methods

Course ID |

DBA 8149 Business Research Methods
psy 3019 history and systems of psychology

Description

Outcomes

  1. Demonstrate a broad conceptual understanding of research methods.
  2. Demonstrate critical thinking skills in the area of experimental design and analysis.
  3. Demonstrate knowledge of ethical concerns in research.
  4. Distinguish between qualitative, quantitative, and mixed approaches to research.
  5. Design a business research methodology.
  6. Apply critical thinking to business problems and opportunities.

PreRequisites

None

Textbook(s)

Research design: Qualitative, quantitative, and mixed methods approaches (Rev: 4th ed.)

Publisher: Sage (2014)

Author: Creswell, J. W.

ISBN: 978-1452226101

* Disclaimer: Textbooks listed are based on the last open revision of the course. Prior revisions and future revisions may use different textbooks. To verify textbook information, view the course syllabus or contact the AU Bookstore at [email protected]