The American University DBA 8149 Business Research Methods

Provides an overview of research design that consists of understanding the preliminary considerations that go into selecting a qualitative, quantitative, or mixed methods research design, which includes philosophical worldviews, use of literature and theory, ethical issues, and writing strategies. The processes related to each approach, which includes writing an introduction, specifying a purpose statement, and developing research questions and/or hypotheses as well as the general procedures for quantitative, qualitative, and mixed methods studies are presented.

Learning outcomes

• Demonstrate a broad conceptual understanding of research methods.
• Demonstrate critical thinking skills in the area of experimental design and analysis.
• Demonstrate knowledge of ethical concerns in research.
• Distinguish between qualitative, quantitative, and mixed approaches to research.
• Design a business research methodology.
• Apply critical thinking to business problems and opportunities.

Prerequisites

None