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COURSE ID.

HCA 4320 Development and Strategic Planning in Health Care

bba 2201
Course ID
Promotes understanding of the dynamics of strategic planning for medical organizations of all kinds through an integrated capstone course. Students cultivate skills in environmental assessment, diagnose organizational problems, identify opportunities for im-provement, formulate and select strategic alternatives, and create strategic management action plans for effective implementation. Leadership for effective planning in healthcare organizations is emphasized.
 

Outcomes

  1. Evaluate the importance and value of strategic planning for health care organizations.
  2. Create a stakeholder analysis for a health care organization.
  3. Develop vision and mission statements for a health care organization.
  4. Identify problems and improvement opportunities within a health care organization.
  5. Determine which issues should or should not be addressed within the strategic planning process.
  6. Formulate strategies and plans within health care organizations.
  7. Explain how entrepreneurial budgeting works within health care organizations.
  8. Construct a strategic management action plan for your own health care organization or one which you plan to lead.
  9. Discuss the importance of effective leadership within a health care organization.
 
bba 2201

PreRequisites

None

Textbook(s)

Strategic management of health care organizations (Rev: 7th ed.)

Publisher: Jossey-Bass (2013)

Author: Ginter, P. M., Duncan, W. J., & Swayne, L. E.

ISBN: 978-1-118-46646-9

* Disclaimer: Textbooks listed are based on the last open revision of the course. Prior revisions and future revisions may use different textbooks. To verify textbook information, view the course syllabus or contact the AU Bookstore at gro.vnua@erotskoob

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