The Bachelor of Science in Business Administration (BSBA) degree equips graduates with a knowledge of business theories, policies, and procedures that prepares them to assume a responsible position within the world of business. In addition to fundamental business and management procedures, graduates also acquire skills in decision-making, problem solving, and leadership.
Whether the focus in on products or services, marketing is a field that is crucial to the success of any organizations that seeks to sell. THE AMERICAN UNIVERSITY’s online B.S. in business administration with a concentration in marketing teaches students how to understand consumers’ wants and needs and how to develop marketing tactics that fulfill them. The degree program covers a variety of marketing topics including consumer behavior, marketing research, strategic marketing, advertising and more.
The Bachelor of Science in Business Administration (BSBA) degree program equips graduates with a knowledge of business theories, policies, and procedures that prepares them to assume a responsible position within the world of business. In addition to fundamental business and management procedures, graduates also acquire skills in decision making, problem solving, and leadership. Provides the avenue for students to develop the knowledge, analytical skills, and creativity needed to project consumer needs, translate those needs into products and services, and sell their products for a profit in the ever-changing, contemporary, global economy.
Giving our students the flexibility they need to fit education into their busy schedules is at the core of our mission. Our courses are designed to accommodate working professionals, moms, dads, and anyone else who is balancing school with other life commitments.
Start anytime with LifePace Learning®. Progress through your course in as early as four weeks or as long as 10 weeks.
Complete assignments at your own pace while working within set course start and end dates. A term lasts approximately nine weeks.
THE AMERICAN UNIVERSITY OF HIGHER EDUCATION is an online university that strives to change and improve lives through higher education by enabling students to maximize their professional and personal potential.
THE AMERICAN UNIVERSITY provides student-centered support services that are personal, responsive and geared toward assisting students in achieving their educational goals. Caring, highly-trained faculty and staff create innovative educational programs that incorporate the latest instructional technology with challenging curriculums. THE AMERICAN UNIVERSITY focuses on affordable, quality online instruction with a general education core that promotes lifelong learning and success.
