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Bachelor of Science in Business Administration – Marketing

bachelor of science in business administration – marketing

Description

The Bachelor of Science in Business Administration (BSBA) degree equips graduates with a knowledge of business theories, policies, and procedures that prepares them to assume a responsible position within the world of business. In addition to fundamental business and management procedures, graduates also acquire skills in decision-making, problem solving, and leadership.

Whether the focus in on products or services, marketing is a field that is crucial to the success of any organizations that seeks to sell. THE AMERICAN UNIVERSITY’s online B.S. in business administration with a concentration in marketing teaches students how to understand consumers’ wants and needs and how to develop marketing tactics that fulfill them. The degree program covers a variety of marketing topics including consumer behavior, marketing research, strategic marketing, advertising and more.

Upon completion of the program, students should be able to do the following:
  • Interpret business concepts, principles, and financial strategies.
  • Examine the effects of globalization on their work environment.
  • Analyze financial statements.
  • Apply managerial decision making through utilizing best practices in business.

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Curriculum

The Bachelor of Science in Business Administration (BSBA) degree program equips graduates with a knowledge of business theories, policies, and procedures that prepares them to assume a responsible position within the world of business. In addition to fundamental business and management procedures, graduates also acquire skills in decision making, problem solving, and leadership. Provides the avenue for students to develop the knowledge, analytical skills, and creativity needed to project consumer needs, translate those needs into products and services, and sell their products for a profit in the ever-changing, contemporary, global economy.

Major Requirements | Total Required Semester Hours: 36

Major Requirements – Group B

Total Required Semester Hours: 6 HOURS

General Concentration : Total Required Semester Hours: 12 HOURS

GENERAL EDUCATION | Total Required Semester Hours: 36

Electives | Total Required Semester Hours: 36

Department Contact Info

1717 K St NW, Washington, DC 20006, United States

Phone: +1 202-773-8688
gro.vnua@snoissimda

Mon - Fri 9:00A.M. - 5:00P.M.


Our Online Program

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bachelor of science in business administration – marketing

Tuition Rates

Our goal is to provide the strongest online academic programs at an affordable rate. On average, our tuition is less than half the cost of our competitors.

Ways to Save

Paying for school is possible. At THE AU, there are many Ways to Save including scholarships, Learning Partnerships and more.
  • Transfer Credits Accepted
  • Textbooks Included
  • Payment Options
  • Learning Partners Discount
  • Scholarships

Flexible Online Learning Options

Giving our students the flexibility they need to fit education into their busy schedules is at the core of our mission. Our courses are designed to accommodate working professionals, moms, dads, and anyone else who is balancing school with other life commitments.

LifePace Learning®

bachelor of science in business administration

Start anytime with LifePace Learning®. Progress through your course in as early as four weeks or as long as 10 weeks.

  • No Required Login Times
  • No Set Start Dates or Completion Dates
  • Complete Assignments at Your Own Pace
  • Enroll 365 Days a Year

Term Enrollment

bachelor of science in business administration

Complete assignments at your own pace while working within set course start and end dates. A term lasts approximately nine weeks.

  • No Required Login Times
  • Weekly Assignments Keep You on Track
  • Choose From 11 Term Start Dates Per Year
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THE AMERICAN UNIVERSITY OF HIGHER EDUCATION is an online university that strives to change and improve lives through higher education by enabling students to maximize their professional and personal potential.

THE AMERICAN UNIVERSITY provides student-centered support services that are personal, responsive and geared toward assisting students in achieving their educational goals. Caring, highly-trained faculty and staff create innovative educational programs that incorporate the latest instructional technology with challenging curriculums. THE AMERICAN UNIVERSITY focuses on affordable, quality online instruction with a general education core that promotes lifelong learning and success.