Bachelor of Science in Business Administration – Sport Management
July 30, 2026 2026-08-01 18:25
Description
The Arena of Ambition: Bridging Business Excellence and the World of Sport
The modern business landscape is no longer confined to glass-walled boardrooms and traditional corporate corridors. Today, the most dynamic economic engine—driven by passion, global reach, and high-stakes strategy—is the multi-billion dollar sports industry. For those who want to turn their fervor for the game into a high-level career, the Bachelor of Science in Business Administration (BSBA) is the ultimate playbook.
The Foundation: Built for Impact
A BSBA degree is more than just a credential; it is a rigorous intellectual toolkit. It equips graduates with a profound mastery of business theories, organizational policies, and operational procedures. In a world defined by volatility, this degree transforms students into architects of success. By blending fundamental management procedures with advanced training in decision-making and leadership, the program ensures that graduates don’t just enter a company—they move it forward.
The Specialized Edge: Sport Management
For those envisioning a future beneath the stadium lights or within the fast-paced world of sports media, The American University’s online B.S. in Business Administration with a concentration in Sport Management offers a singular advantage. This program bridges the gap between general business acumen and the unique, high-octane requirements of the athletic sector.
Whether you aspire to orchestrate the logistical complexities of global sports arenas, drive digital engagement for professional franchises, or oversee the front-office operations that keep teams competitive, this program provides the blueprint for success. Graduates are uniquely prepared for pivotal roles such as:
- Sport Facilities Managers: Ensuring the seamless operation of global venues.
- Sport Information Directors: Shaping the narrative of organizations.
- Sport Front Office Administrators: Executing the strategic goals that define organizational legacy.
- Sport Communications Directors: Managing the complex media ecosystem surrounding modern athletics.
From Theory to Tactical Mastery
What distinguishes this program is its commitment to creating "practitioner-scholars." Upon completion, graduates do not merely possess a degree—they possess a refined set of capabilities. They emerge ready to:
- Navigate Financial Realities: Expertly interpret complex business concepts and conduct a deep-dive analysis of financial statements to ensure long-term fiscal health.
- Master the Global Stage: Examine how globalization influences the movement of talent, capital, and media rights, allowing them to lead in an interconnected marketplace.
- Execute Strategic Decisions: Apply managerial best practices to solve real-world problems. Whether it is a salary cap dispute or a venue expansion project, graduates possess the analytical clarity to make the right call under pressure.
Your Career, Elevated
In the competitive world of business, leadership is not accidental—it is cultivated. The American University’s BSBA in Sport Management program is designed for the ambitious professional who recognizes that the sports world requires the same level of disciplined, data-driven management as any Fortune 500 company.
It is time to move beyond the fan experience and into the executive suite. With a solid foundation in business administration and a sharp focus on the industry you love, you are not just preparing for a job—you are preparing to lead the future of sports.
Ready to Get Started ?
Curriculum
The Bachelor of Science in Business Administration (BSBA) degree program provides a comprehensive foundation in business theories, policies, and procedures, effectively preparing graduates to assume responsible roles within the professional marketplace. Beyond mastering core management practices, students cultivate essential competencies in critical decision-making, strategic problem-solving, and effective leadership. By applying these robust business principles specifically to the field of sport management, the program offers a specialized skill set tailored for success in the dynamic athletics industry. Consequently, graduates are well-positioned to pursue diverse career paths, including roles as sport facilities managers, sport information directors, sport front office administrators, and sport communication relations directors.
Major Requirements | Total Required Semester Hours: 36
Major Requirements – Group A
Total Required Semester Hours: 30 HOURS
- BHR 3352 Human Resource Management>
- BBA 2201 Principles of Accounting>
- BBA 2010 Introduction to Business>
- BBA 3201 Principles of Marketing>
- BBA 3210 Business Law>
- BBA 3301 FINANCIAL MANAGEMENT>
- BBA 3551 Information Systems Management>
- BBA 3651 Leadership>
- BBA 4951 Business Policy and Strategy>
- BBA 4751 Business Ethics>
Major Requirements – Group B
Total Required Semester Hours: 6 HOURS
General Concentration : Total Required Semester Hours: 12 HOURS
GENERAL EDUCATION | Total Required Semester Hours: 36
Mathematics
- MAT 1301 LIBERAL ARTS MATH>
Electives | Total Required Semester Hours: 36
- BSL 4060 Team Building and Leadership>
- CS 1010 Computer Essentials>
- BBA 2026 ORGANIZATIONAL COMMUNICATION>
- BBA 2551 INTERCULTURAL MANAGEMENT>
- BBA 3361 PROFESSIONALISM IN THE WORKPLACE>
- BBA 3626 PROJECT MANAGEMENT OVERVIEW>
- BBA 3221 SALES MANAGEMENT>
- BBA 4426 International Management>
- BBA 4851: Production Management>
- BBA 4226: Risk Management>
- PS 2010 AMERICAN STATE AND LOCAL POLITICS>
- PSY 1010 GENERAL PSYCHOLOGY>
Tuition Rates
Our goal is to provide the strongest online academic programs at an affordable rate. On average, our tuition is less than half the cost of our competitors.
Ways to Save
- Transfer Credits Accepted
- Textbooks Included
- Payment Options
- Learning Partners Discount
- Scholarships
Flexible Online Learning Options
Giving our students the flexibility they need to fit education into their busy schedules is at the core of our mission. Our courses are designed to accommodate working professionals, moms, dads, and anyone else who is balancing school with other life commitments.
LifePace Learning®
Start anytime with LifePace Learning®. Progress through your course in as early as four weeks or as long as 10 weeks.
- No Required Login Times
- No Set Start Dates or Completion Dates
- Complete Assignments at Your Own Pace
- Enroll 365 Days a Year
Term Enrollment
Complete assignments at your own pace while working within set course start and end dates. A term lasts approximately nine weeks.
- No Required Login Times
- Weekly Assignments Keep You on Track
- Choose From 11 Term Start Dates Per Year
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THE AMERICAN UNIVERSITY OF HIGHER EDUCATION is an online university that strives to change and improve lives through higher education by enabling students to maximize their professional and personal potential.
THE AMERICAN UNIVERSITY provides student-centered support services that are personal, responsive and geared toward assisting students in achieving their educational goals. Caring, highly-trained faculty and staff create innovative educational programs that incorporate the latest instructional technology with challenging curriculums. THE AMERICAN UNIVERSITY focuses on affordable, quality online instruction with a general education core that promotes lifelong learning and success.
